by Guest » Tue Oct 18, 2005 8:50 am
Although there was no way of forseeing this at the time, the independents were doomed. Such old well established companies as Packard, Studebaker Hudson and Nash had all diappeared by 1960. The newcomers Kaiser, Tucker etc faded out even sooner.
The auto business was just too competitive. The big 3 offered too much for the money and took away all the customers. For those who wanted something different and unusual the imports became a huge factor in the 50s, and this was something that had not even been thought of before 1945.
The real killer was the massive sales competition between Ford and Chev to become the world's biggest selling car. To do this, they pulled every trick in the book including shoving cars on their dealers they hadn't even ordered, and forcing them to sell cars at little or no profit. In the end the thing became so blatant the government stepped in with new regulations about publishing the true price of a car (the Mulroney sticker) and new regulations against deceptive advertising, and deceptive financing.
But in the meantime they sold a lot of Fords and Chevs giving deals the independents couldn't match.